Marketing 101

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When

Wednesday, May 9, 2018 9:00AM - 4:00PM

Where

The Nonprofit Partnership

Phone: (562) 888-6530
4900 E. Conant Street
Bldg O2
Long Beach, California
90808
United States
Website

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Event Registration

Ticket Type Price
Early Bird Member Rate (until 4/9/18)
$110
Early Bird Regular Rate (until 4/9/18)
$160
TNP Member Rate
$130
Regular Rate
$190
Prepaid: Nonprofit Management Series
$0
LACAC Grantee (No Payment Due--Please Select Payment Method "Cash")
$0

Event Details

Marketing 101

Wednesday, May 9th; 9am - 4pm
If terms like Marketing Mix, Target Audience, Branding, and Message Matrix make you want to call in sick to work, then you need to enroll in this introductory level one-day course. A nonprofit essential that often gets overlooked or stuffed into the development department, marketing needs to be a priority to stay viable.
Come join us for this full-day workshop and learn the basics of what marketing means to a nonprofit and tools to learn how to effectively brand and promote your organization even with a very limited budget.

Leslie Smith HeadshotBeginning her career at an Orange County advertising agency, Smith soon made a shift to association management and served as the communications director for local and statewide membership associations. She performed various public relations and community outreach functions.

Since founding McCormick L.A. Public Relations in 1994, she has performed a wide array of services covering the gamut
of marketing, advertising, and public relations activities. Her clients include businesses of all sizes covering several industries including: nonprofit organizations, business associations, real estate, restaurants, aerospace, government agencies, retail products, and restaurants. She is a creative and strategic thinker, a meticulous planner, a trained facilitator, and a seasoned presenter.

Smith is a past president of the Junior League of Long Beach where she is still a member and lends her talents as an advisor and trainer; has served on the Board of the Fairfield Family YMCA; the Long Beach Area Chamber of Commerce; and held a variety of positions in the PTA including president.

She holds a Bachelor of Arts degree in Communications and a Minor in American Studies from California State University, Fullerton. She has earned a professional writing certificate from California State University, Long Beach.


Cancellation policy: We require notice of cancellation at least 48 hours in advance of the class start time. No refunds will be provided for no-shows or late cancellations. LACAC grantees who register and do not show up will be invoiced for the full cost of the course. You are encouraged to send an alternate if you are unable to attend.

By registering: You will receive occasional emails about Partnership events. You can opt out at any time. You also give the Partnership permission to use your image for communications and waive any rights for compensation.

For more information: Call Sarah Ellsworth, Program Coordinator at The Nonprofit Partnership: 562-888-6530